The consensus seems to be that an effective ad is one where the product is remembered and often it has a catchy line.  Merril and I often quote an Aldi ad that showed a shark circling food and the voice over saying “go on, get.” “Should have gone to Specsavers” is to me a pretty good sell and “oh What a Feeling” has lasted decades.
So maybe the ad I am thinking of right now is not that memorable, but it does contain a phrase I think is spot on.  I do not even remember it word of word, but it says something that the gist of means, “sometimes just showing up is a step in the right direction.”
I personally find that memorable because I have found it to be so true in my experience.  Often it is when I do not want to go to or do something, that I need to go or do it the most.  I have also found the less I go the easier it is not to go.
Naturally sometimes that is a good thing.  It is sometimes good to avoid what is too strong for me.  At other times it is going on fatal for me not to go.  There are times where doing what I do not what to do is the best thing I could do.  Yet I give into not wanting to.  That is really hard the first time.  The next time may be hard but a little less so.  Eventually not going is the norm.  Not the best but the norm.
Lol - sometimes for me personally it seems not going is more work than going.  There is so much I need to put in place because everything has been built around my being there.  My not being there means putting in place other things at a moments notice.  Often it also means inconveniencing others as they had their activities organized and they need to be changed.
But what is most important for me is that I ask, “why do I not want to go?”  and “”in what way will not going benefit me in the long term?”  To me having a rest is often legitimate.  At other times a “rest” is the last thing I need.  I remember someone saying that not doing a habit once is ok but doing it twice in a row is the start of a new habit.
Some things becoming easier is not always a good thing.  There are things I build into my life that are sometimes hard work but hard work for a worthy cause is always worth it.  When things are too much I ask for and receive help.  My thinking is achieving something good is my aim.  It matters not how I do it as long as its legal and does not hurt another.  At times not doing it will not help me do it.  Sometimes I just need to turn up and hear that.

I do not play much sport these days.  I used to.  Growing up I played in teams in many sports played in Australia.  Tennis, Cricket, Squash, Hockey, Soccer, Aussie Rules, Rugby League and Table Tennis.
Although I do not play much now, I remain interested in a coaches’ philosophy.  Often what is successful for sport is a successful mantra for life.  I was reading in the latest James Clear email a quote by an American Football coach.  As the coach he led a team to victory three times in the Super Bowl.
His name was Bill Walsh and he said, "Champions behave like champions before they're champions; they have a winning standard of performance before they are winners."
I absolutely love that saying as I firmly adhere to the thought that winning is not just achieved when the game is played, but it is achieved in a person’s head and heart before play even begins.
It reminds me of the old saying “think you can, think you can’t – either way, you will be right.”  That is because winning to me is so much a head thing.  Oh I do not necessarily mean defeating an external opponent (let’s face it, sometimes they are just better than me).  But I always mean beating an internal opponent.
I know I need help to be the best I can be, and it actually seems that often my  strengths are more of a problem to me than my weaknesses.  By that I mean weaknesses I will always acknowledge I can do with all the help I can get.  Whereas strengths I am more likely to say, “I got this” and limit what humility could teach me.
So often it is used as a put down, but by the same token it is true in one way that “it’s all in their head.”  Defeat always begins in the head. To me a winner is not defined just by external victory but by internal victory.  So often people have lost before they start because of poor attitude.  They think defeat.  Think “I am not good enough.”  “I could never beat this person” - or a lack of a win is always someone else’s fault.
As I so often say it is incredibly important to me that being the best is not the result of defeating all comers.  It is defeating what is standing in the way of my going further than I have been before.  After all, “Champions behave like champions before they're champions.”

I was thinking about the different types of motivation.  I am sure there is a whole field of study that looks into such things, but I was just considering what makes me tick.
Sometimes the motivation is just a necessity.  It might be a thing like “mow the lawn.”  Guarente’d there comes a time where it just has to be done.  Having said that I am not sure the guy down the road got the memo.  His yard was a jungle for years.  Imagine my surprise when I learned he worked for Bunnings.  I do not think a lack of access to tools was the problem.  To me sometimes choice is built on the lack of choice – but not that time.
At other times the motivation is easy peasy.  It is something I enjoy big time and will do pretty well every time where appropriate.   Getting together with friends is pretty well a no brainer for me.
The motivation that I am really thinking about at present is doing things out of a sense of self-imposed necessity.  Where no one else demands the doing of something except myself. 
It is a weird one and one which I am having trouble explaining to myself.  I guess it is less about what I do, but the how I do what I do. In many aspects of life, I can be unnecessarily hard on myself.  This is not talking about self-discipline or doing something I should even if I do not feel like it.  For me that is just like a “get over it” thing.
No, what I am taking about is determining if sometimes my motivation is born of a “law” thing rather than a “liberty” thing.  That is, doing something in the mistaken belief that doing it is a must and not doing it will be a failure on my part.
I have come to the conclusion that that is a motivation to be avoided.  To me there will always be “blah” times which would see me rather not do something I really should or normally want to do.  But I reckon they are very different to motivations I seemingly force on myself, which, when examined, can be ignored without peril to anyone.
There are times I have no answer to “why” and as a consequence do not do what I have always unthinkingly done.
The amazing thing is, nothing happens – except maybe on the inside of me.  I feel relief. What I do I continue to do. not just of necessity but willingly.
I am going to stop now before my brain explodes.